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Bruce Russell
Executive Partner

Bruce joined Salt Creek Capital as an Executive Partner in 2018. He currently serves as the CEO of Pacific Shoring.
Prior to joining Salt Creek, Bruce served a dual role as the CEO of the operating business division of a private equity firm as well as the CEO of the portfolio companies held by the firm. In this role, Bruce sourced potential acquisitions, negotiated the deal points, and then took the leadership role within the acquired companies. Most recently, Bruce led a business service company to over 300% growth and inclusion in the INC 5000 for three consecutive years. Bruce applies his financial success in a variety of industries combined with business acumen and vision to lead companies to strong revenue and EBITDA growth.
Bruce received an MBA from St. John Fisher College in Rochester, New York.

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